#1 – Diversify.
Currently, Facebook is king in the social media world, but it wasn’t always that way. Remember MySpace? At the current rate, Google+ should outrun Zuckerburg and Co. by 2016. Today, there are more than 1.5 billion registered Google+ accounts and, as of earlier this year 359 million monthly active users. Additionally, Google+’s population is growing at 33 percent each year. It outgrows Twitter by more than 140 million monthly users. Don’t put all your Easter Eggs in one basket. Follow the stock-trader’s advice: Diversify.
#2 – Timing.
Did you know that there are better times to post on your social media page than others? According to Citrix, here’s the peak time for mobile phone users:
- Finance – 8:00am
- Weather – 8:00am
- Shopping – 9:00am or 8:00pm
- News / Blogs – 8:00am, 12:00pm, 5:00pm
- Social – 7:00-10:00pm
- Videos – 8:00am, 12:00pm, 5:00pm, 8:00pm
- Dating – 10:00pm
- Fitness – 6:00pm
#3 – Visuals, visuals, visuals.
6 in 10 posts on social networks are visual. Do you post pictures of your office? Your odd lunch routines? Infographics? Graphs? Charts? Pictures of kittens? Think about how you want to brand your company on social media, but know that it may be time to launch a “cute animal video Monday” marketing strategy. Visual platforms–including Vine and Pinterest–are viable options for businesses. One study found that 29 percent of Pinterest users purchased an item after posting or re-pinning it on their page. Diversify your approach. Keep in mind the timing of the web. Use visuals. While this is in no way a comprehensive list, it’s enough to get you started!
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