eBay’s MagentoGo and ProStores are shutting down … leaving 10,000 small-business owners without an e-commerce platform to sell their products and services online.
It’s all in a focused effort to move away from its small-business software … and to its more profitable e-commerce software products that target bigger and/or more sophisticated online sellers (Magento Enterprise and Magneto Community).
MagentoGo is done going. Help!
A lot of small business owners who use these SaaS products are frustrated … because if you use MagentoGo, your online store will stop working on February 1st, 2015 — which could cause irreversible problems for your store down the line and a serious decline in your online revenues.
Don’t be taken offline. Don’t shut down shop. Don’t be caught by surprise.
Here are four simple tips to help you stay sane:
1. Stay calm.
2. Shop around
Option A: Upgrade
Magento Community: It’s good, but complex — and requires a lot of time and energy to get running. Tech-savvy merchants only.
Magento Enterprise: We don’t recommend this for retailers who are generating less than $500,000 in web sales every year. It’s a great solution for fast-growing and large businesses.
Option B: Migrate
When you transition from one SaaS to another, there are almost always hiccups. Migration is (as the word suggests) very much like traveling: it can be very smooth, or it can be a royal pain in the butt.
We hope this third party information helps you avoid the pain:
On their way out, MagentoGo refered their users to Bigcommerce, a comprehensive ecommerce platform, because of “their shared commitment to merchant success” (whatever that means) and “their proven track record of migrating large groups of merchants onto their platform” (By the time of the announcement, BigCommerce had already migrated 6,000 accounts from MagentoGo to their servers).
Another option is WooCommerce, a free and simple “shopping cart plugin” developed by WordPress (which makes it compatible WordPress and all of its plugins). There are a ton of themes and plugins.
Our opinion: It depends on your business, but generally speaking:
WooCommerce is the ideal solution for small to midsized retailers ($0 to $1 million/year online). It has everything a small business needs online. It’s simple. And it’s free.
BigCommerce is the best solution for larger retailers. It’s an all-in-one solution that works. It’s also $80 (5 GB) to $300 (unlimited GB) per month, which is probably much more than you’re paying for Magento.
In addition, there are many ifs to consider before migrating from Magento:
- If you already use WordPress as a content management system (as does 20% of the websites on the internet), use WooCommerce. Migration is relatively simple. Just plug it in.
- If you like simple, go with WooCommerce. It’s straightforward, and BigCommerce often isn’t.
- If you want a lot of choices in templates, go with WooCommerce. According to CPCStrategy, BigCommerce offers approximately 100 templates, while WooCommerce offers 10,000+.
- If you have hundreds of thousands of products, use BigCommerce. WooCommerce’s product upload tool is manual, so if you have a lot of products, it could take some time.
- Finally, if you sell subscriptions, memberships, or any kind of recurring product/service, use WooCommerce. Their shopping cart (Cart66) comes with a built-in recurring billing engine that works with all of the 50+ included payment gateways. BigCommerce does not offer any recurring billing, subscription, or membership tools.
WooCommerce makes it easy to sell:
- Recurring donations and sponsorships
- Ongoing retainers for consulting services
- Web hosting
- Monthly subscriptions to premium content on your site
- Subscription access to support documents
- Online courses and tutorials
- Subscriptions access to discounted/wholesale products
And don’t forget subscriptions for physical products such as:
- Printer ink and printer paper
- Cosmetic products like lotions and soaps
- Eye care products like contact lens cleaning products
- Pet food
3. Plan ahead
Depending on how large your ecommerce site is, migrating from Magento may take as little as a few minutes to as much as a few weeks. What time of the year works best for you? What is your plan?
If you want to migrate now, don’t choose BigCommerce, as the migration is a mass one…and won’t be done until February.
4. Ask the experts
Still not sure what to do? Not confident in your ability to migrate your ecommerce site? Looking for a new ecommerce platform?
At GHI Internet Services, our design and development team has been working on the web since 1999. Since then, we have developed a dynamic knowledge base of what works best on the web and would love to help you find the ecommerce platform that best fits your business’s needs. Contact us for more information.