If you want to reap the benefits of having an online presence, your site must be SEO-friendly. If done correctly, search engine optimization (SEO) — the process of ranking higher in the search engines for specific keywords and phrases — is an extremely valuable marketing tool in a company’s arsenal.
SEO means high rankings (increased visibility and brand recognition), high rankings mean traffic (establishing credibility, new leads, better customer satisfaction), and traffic means profit.
After 15 years of marketing on the web — everything from organic search engine optimization to pay per click, from social media marketing to online reputation management — GHI Internet Services is letting the cat out of the bag.
100s of digital marketing campaigns later, we’ve built a dynamic knowledge base of best practices for designing, developing, and marketing websites. We’re thankful to have been so successful. And we’d like to share our secrets with you.
1. Basic Web Exposure: Are you invisible to searchers? Can Google, Bing, and Yahoo! find, crawl, and store your site’s pages in their databases?
2. Site Architecture: Can Google’s spiders “crawl” your site’s menus? Do the site’s URLs use hyphens (instead of underscores)? How fast is the load time on your site?
3. Code Development: Does each page have a unique, content-relevant, keyword-rich title tag?
4. Content Development: Is there duplicate text, hidden text, or doorway pages on the site? Does the site seem optimized for a search engine (“spammy” and hard-to-read) or for an actual person on the web?
5. Inbound Linking: Are there garbarage links pointing to the site?
6. Usability: Does the site work properly on a mobile device such as a tablet or iPhone?
7. Social Media Exposure: Does your site have a branded Twitter, Facebook, and YouTube account? Is there a blog, is it updated frequently, and does it contain indexable, quality content?