Website Redesign

Project Launch: Barski Hardscaping

April 4, 2019

Launch Day is exciting around here! After months of work, today is the day we get to push a new project live. This morning we launched an awesome and modern redesign for a local Northeast Ohio Hardscaping company – Barski

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Case Study

Digital Marketing

The Dangers of Choice

January 21, 2019

I bet you can name every variant of Chipotle’s menu; I bet you feel that “YOUR” variant is custom, unique, and entirely yours. Chipotle has grown to be one of the largest restaurants in the U.S. by offering four options

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The Fresh Press

SEO

Marketing Is Not A Department

January 16, 2019

It’s 3 o’clock on a Tuesday afternoon and we’ve been standing in line for doughnuts for over an hour. We don’t even like doughnuts but we hear these are decent. It’s winter in Portland, Oregon and our bones are turning

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The Fresh Press

Local Email Marketing

Your Emails Ruin My Morning

January 15, 2019

Science tells us that the first 20 minutes after waking up the human brain operates at 10.5 wave cycles per second. These early minutes of the day are called the Alpha Stage of the brain and have been classified as

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The Fresh Press

Digital Marketing

Marketing Is Empathy, Not Noise

January 14, 2019

Today, marketing is loud and focused on seizing attentions. The world is fast, but marketing needs to be faster. It is widely believed that your targeted ad, your custom website, your email marketing newsletter has a three second window of

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The Fresh Press

Growth Hackers

Chocolate Chip Cookies and Digital Marketing

January 11, 2019

Businesses want growth, yes, but business that grow—that truly capture attention—focus on delighting their customers. This business acumen is called “Growth Hacking.” Picture yourself slashing your way through the tumult of the Amazon rainforest with a machete. Snakes are all

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The Fresh Press

SEO

Clutter is Not Choice, But Decluttering Is!

January 9, 2019

Why clarifying your brand is more important today than ever! A million books are published every year. How many of those have you read? Perhaps, the better question is: how many are worth reading? Consumers today are pounded by a

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The Fresh Press

SEO

What Frodo Can Teach Us About Marketing

January 8, 2019

As Digital Marketers, we talk a lot about narrative and story. Crafting your brand’s marketing around the story is simple: you are guide, the customer is the hero, and your business is the path to success. Or, in other more

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The Fresh Press

Digital Marketing

Why Elon Musk is Focused on Your Tomorrow

January 7, 2019

Think what you will about Elon Musk, but his vision is your better tomorrow. Committed inventors and entrepreneurs are driven by a narrative crafted by vision. The most successful businesses and corresponding narratives, however, are crafted their customer’s vision. Such

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The Fresh Press

DIgital Marketing

Why You Shouldn’t Buy Our Products

January 4, 2019

During Black Friday of 2011, Patagonia launched an anti-marketing campaign. Instead of alluring the hustle of the midnight crowds with sales and promotions, their employees urged shoppers to NOT buy anything… In an advertisement before the largest sales event of

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The Fresh Press

Digital Marketing

Warren Buffet, Apple, and Your Brand

January 3, 2019

Warren Buffet rarely makes financial mistakes. The Nebraskan investor of railroads, energy companies, and archetypal American brands has built an empire by seeing things other investors have not. Recently, however, Buffet lamented his mistake in not buying more Apple Inc

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The Fresh Press

SEO

What Harry Potter Can Teach Us About Marketing

January 2, 2019

Harry Potter is one of the more gripping and successful stories of our age. It has sold more than 500 million copies around the world and has been translated into 68 languages. Its movie adaptions have brought in over 7.5

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The Fresh Press

Digital Marketing

Please Stop Yelling!

December 29, 2018

Have you ever escaped to the countryside for the weekend and found yourself surrounded by silence? Yes, you hear the song of the blue bird perched just above your head; the rush of the wind in the leaves falling about

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The Fresh Press

Digital Marketing

Why We Need To Open Concept Our Marketing

December 28, 2018

My wife and I love watching HGTV at night. For the fifteen minutes we have before we drift to sleep, House Hunters is our jam. I’ll be honest with you. Lately, it’s been Property Brothers. We simply can’t stay up

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The Fresh Press

Digital Marketing

Gas Shouldn’t Be Hard to Pump

December 27, 2018

Three miles from my house there is a gas station with pumps that, to this day, I still struggle to use. I can’t tell you the number of times I have “coasted” into this station, desperately needing a fill-up but

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The Fresh Press

Conversion Optimization

Why The Best Presents Make Christmas Less Cool

December 26, 2018

Growing up, December 26th may have well been the gloomiest of days. Forget the weather report, the day after Christmas was and is always going to be rainy with a chance of more rain. Christmas is over; the great holiday

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The Fresh Press

Digital Marketing

Growth Is Stupid

December 25, 2018

Two nights ago my wife and I ventured into a Barnes & Noble’s Bookstore to pick up a last-minute Christmas gift. My wife also wanted one of their free holiday cookies. You can learn about my opinions of that cookie

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The Fresh Press

Content Writing

Why Your Money is Worthless

December 24, 2018

Money is more than worthless. Most everyone understands that the actual paper money in our wallets carries no actual worth and most everyone else understands the “money” you have in the bank isn’t really even there. Money is worthless, yes.

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The Fresh Press

SEO

Thomas Jefferson, The Marketer

December 23, 2018

Right above my office desk there is a wooden copy of The Declaration of Independence. Its words are engraved in Oak and there is an Eagle atop of the frame that carries a banner that read, “Our Rights and Our

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The Fresh Press

Digital Marketing

Your Opinions Don’t Matter

December 22, 2018

What if we have totally missed the mark? What if everything we have done to this point was aimed at the wrong target? As marketers, we strive to tell the story of our products and services and focus that story

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The Fresh Press

Search Engine Optimization

Why Your Company Should Sell Salt

December 21, 2018

Marketing is as old as mankind; we should think about this. The second age of enlightenment has produced some of the least enlightened minds the ages have seen. The 21st Century man has the entire library of the world in

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Blog

Conversion Optimization

Digital Marketing

“…And We Also Sell Coffee”

December 21, 2018

The largest bookstore in the nation sells less books a year than a company whose focus isn’t even books. According to 2011 statics, while Barnes & Noble carries 17% of the book-buying market share, Amazon carries 23%. Between 2001 and

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The Fresh Press

Email Marketing

Dear {[Client First Name]}

December 20, 2018

You’ve lost me. I am emphatically out of whatever you are selling. I will never come back! Have you ever received an email that begins with, “Dear {[Client First Name]}?” I don’t care if you’re the President of the United

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The Fresh Press

Why Your Website Doesn’t Need More Calls-To-Actions

December 20, 2018

We don’t need more action; we need meaning and belonging. Everyone needs their hand held. The emotional connection produced by this simple and physical construction is truly magnificent. We see its true potency all around and before us. As infants,

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Blog

Content Development

Conversion Optimization

Business Development

Why Successful Companies Are Like Owls

December 19, 2018

I recently rescued a Great Horned Owl from a cattle pasture. It was under a legacy white oak tree that, after taking core samples, proved to be nearly 300 years old! But back to the owl… It was surprising to

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The Fresh Press

5 Ways To Guide Your Customer's Story

Five Ways To Guide Your Customer’s Story

December 19, 2018

Is Marketing and Advertising the Same? Or is marketing something so much deeper? Think for a second about the habits that pepper your workday. Okay, forget your workday; let’s just focus on your busy morning. Alarm clock: the shrill stab

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Blog

Content Development

Conversion Optimization

Digital Marketing

Apple Doesn’t Sell Technology

December 18, 2018

Recently, I spilled coffee on my laptop. If true peace is accepting change, I am hopeless. There is nothing worse in life than spilling coffee on your laptop. Your day ends; your life ends! Apple knows this. When I ventured

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The Fresh Press

Website Design

Why You Need to Integrate Design and Marketing … NOW!

December 13, 2018

Custom Website Design and SEO: What Design-Only Companies Often Don’t Tell You Content defines your website. But your potential client is not the only visitor who is reading your content. Your site’s content should also be focused on its non-human

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Blog

Conversion Optimization

Website Design

Social Media Marketing

How Social Media Marketing Drove Occupancy Through the Roof

November 8, 2018

GHIIS and Social Media Marketing Helps Akron, Ohio Apartment Renter Get from 68% to 97% Occupancy in Only 6 Weeks All apartment owners have one thing on their minds: higher occupancy. An Akron area GHIIS client owns apartment complexes in

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Blog

Conversion Optimization

Why Online Marketing Isn’t Special

October 15, 2018

Digital Marketing, Custom Website Design, Website Marketing Retainers … these are all buzz-words within the new and fast-paced industry of online marketing, formed out of the dotcom boom of the early 2000s and transfigured into a mystical, high-priced, and secret

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Blog

Conversion Optimization

Wordpress Design

10 Dumb WordPress Questions that Aren’t Actually Dumb

August 11, 2018

We get a lot of questions about how to use WordPress that … seem dumb, but actually aren’t at all. WordPress is probably the easiest content management system out there, but it’s still complicated. Here are 10 frequently asked questions

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Blog

Website Design

Website Maintenance

Google Reformats Mobile Results Page

June 9, 2015

Last month, Google reformatted its results page for mobile devices. The search engine will begin to show up to four ads on location-related searches. These location-related search queries contain words like “nearby” or “near me” or “closest.” The results will be grouped together in what Google

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Blog

Kurtz Bros. Launch New Website

May 11, 2015

Kurtz Bros. Inc. Launches Improved Website Just In Time for Landscaping Season Medina-based GHIIS Provides Seamless Transition to BigCommerce Platform Independence, OH (May 11, 2015) – Independence based Kurtz Bros. is pleased to announce the launch of their newly redesigned

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Blog

Ecommerce

Our Top 6 Domain Name Expirations

March 2, 2015

Sometimes, really big corporations make really dumb mistakes. One big one: forgetting to renew your domain name. And if your domain name expires, you lose it — just about anyone can buy it. If you’re lucky, they’ll sell it back

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Blog

Website Maintenance

These 9 Northeast Ohio Companies Recently Worked with GHIIS

July 28, 2014

For many small businesses, updating the website is a nightmare. Removing outdated photos on the About Us page, adding a product or service, announcing a special promotion, or even just editing a typo is a frustrating task. If you maintain

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Blog

Website Maintenance

3 Facts about Link Building You Probably Missed

July 11, 2014

As we wrote on our inbound linking page, in Google’s algorithm, an inbound link works like a vote—a vote for that page’s trustworthiness, importance, and subject matter. So most people know that inbound linking should be a central part of

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Blog

Conversion Optimization

The 3 Biggest SEO Myths

May 20, 2014

There’s wisdom in listening to the advice of others, especially the pros. If Kevin Durant offers pointers on jump-shots, every aspiring basketball player–whether the captain of the varsity team or the kid who rides the bench in the 12-13 year-old

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Blog

Loading Time is a Money Killer

April 28, 2014

Do you have a minute to learn why loading time of your website is a money killer? Probably, but that doesn’t mean you want to wait that long for a webpage to load, especially on a mobile device. In fact,

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Blog

Conversion Optimization

Website Design

3 Tips on Social Media Marketing

April 17, 2014

There’s no way around it. Social media marketing is here to stay. In 2012, Facebook reported over 1 billion users, which would make it the third largest country in the world (behind China’s 1.34 billion people and India’s 1.2 billion).

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Blog

The Advantages of Having a Responsive Website

January 13, 2013

The world of technology is changing and growing at incredible speeds, with technology growing so much companies have to adapt to marketing and branding there business according to the growing market. Here at GHI Internet Services we find that offering

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Blog

Website Design

Political Gaffes – Top 5 Searches on Google

December 18, 2012

Most times in politics, how-you-say-it more important than what-you-say. Whether this is a benefit or a disadvantage of our political system, I will leave to you, but one thing is for sure: “optics” is key. This year, the mics were

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Blog

Google’s Top 10 Searched Movies in 2012

December 17, 2012

Full of superheroes, fantasy, and crowd-pleasers, 2012 was a big year for the movies. Yet, there is often a difference between the quality of the movie and its popularity. (No one, for example, is arguing that Ted, the raunchy film

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Blog

How to Brand your Business on Pinterest

November 19, 2012

Do your Homework Before jumping your business into the pool of Pinterest you might want to take some time and ask yourself… Do I have a visual product? Is my product “eye-catching”? Do I have ENOUGH visual content? If you

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Blog

Will IE 10’s Default Do-Not-Track Function Hurt Advertisers?

October 22, 2012

In May, Microsoft announced that it was building “do not track” by default into its new browser: Internet Explorer 10. If a user decided to stay with that option, the browser would prevent third-party groups from acquiring information about the

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Blog

Website Design

Social Media: Traffic Comparison

August 2, 2012

Still considering which social media network is the best to engage? While we discussed a few differences between the social media platforms in a recent blog post, another important factor in the decision is traffic. Knowing how many people visit

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Blog

Social Media: Platform Comparison

July 23, 2012

Are you new to social media marketing? Are you thinking of getting your feet wet but don’t know where to start? Don’t worry. While it can be a daunting task trying to catch up with the past few years of

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Blog

How To Use Google Shopping

July 10, 2012

With Google’s big announcement that it would be substituting Product Search with Google Shopping (see my post about it, here) last month, many advertisers, small businesses, and search engine optimization firms were skeptical. How would it work? Will it force

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Blog

Google Shopping is More Than a Change in Name

July 9, 2012

About a month and a half ago, Google announced that it would be re-vamping its shopping feature (Product Search) with Google Shopping. It will more than a simple re-dubbing of the same application. In Fall of 2012, a few things

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Blog

Google Announces Big Changes to Product Search Results

July 6, 2012

Anytime Google changes its processes, big changes occur elsewhere on the web. Now, there are big changes for companies that sell their products on the web. Earlier this month, Sameer Samat, vice president of product management at Google Shopping, announced that

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Blog

Mobile Mommies

May 30, 2012

Do you ever think about how your Grandmother did it?  My Grandma had seven children, didn’t own a washing machine, didn’t drive a car, prepared three hot meals a day that were eaten seated at the dining room table and

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Uncategorized

How To Setup a Business-Friendly LinkedIn Account

May 23, 2012

Did you know that over 116 million people use LinkedIn–making it one of the largest social media mediums available today? The first way to get started on LinkedIn is to setup a personal account. It’s extremely important to setup your

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How To Redirect Mobile Customers to your Mobile Web Site

May 18, 2012

The 2 most common methods of redirecting a mobile device from a normal, desktop version of the website to an optimized mobile website are: JavaScript PHP Use the site below as a reference as you work through whichever method you

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Uncategorized

Website Design

Website Maintenance

Social Media Comparison

April 30, 2012

Features Share Posts x x x x Share Images x x x x Share Video x x  x x Share Music x (Spotify) Like/Favorite Posts x x x (Favorite)  x Like Images x x x  x (Favorite) Like Video x

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Blog

Google+ Gets a Makeover

April 16, 2012

Google has been making dramatic changes to the social end of the company for business and users, This new design for Google+ has a cleaner more user friendly interface that will make your social experience more enjoyable 1. Larger Photos

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Blog

Pinterest Means Business

April 5, 2012

Pinterest is a social media site much like Facebook, Google+ and Twitter. But the features, uses, audience and layouts of all four are completely different. Each one has its own way of letting business market on the web. Pinterest is a

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The Growing Importance of Having a Mobile-Optimized Web Site

March 30, 2012

There is no question that mobile devices have become a staple in the latest wave of must-have technology. Now, more than ever, it’s important that web sites be optimized for mobile devices. Mobile optimization can increase sales, generate more traffic,

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Uncategorized

Website Design

Pinterest Caught Your Interest

March 19, 2012

If you’re like me the last thing you need is one more online community to monopolize your time and deplete the few free hours you have left each day.  Though I’ve been avoiding the hype, Pinterest has now officially sucked

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Pinterest for B2B

February 27, 2012

Let’s face it, Pinterest is a slam dunk for companies who sell directly to the consumer. Interest in products like  jewelry fabrics, clothing, furniture, crafts, bags,  and other cool “pinable” items are easily translated from Facebook Likes and Twitter Retweets

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What’s “Klout” all about?

February 1, 2012

Klout measures overall online influence Similar to how a customer would rate a product on a scale from 1-10, Klout rates your influence in your personal social media world from 1-100. It pulls in different  aspects  of each of your social

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Super Bowl Sunday Means Business…Big Business.

December 29, 2011

As we ring in the New Year, and the glittering ball drops, I can’t help but thinking of a favorite holiday that’s just around the corner.  Though I’m not a football fan, SuperBowl Sunday is one of my favorite holidays

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Conversion Optimization

Uncategorized

Decoding QR Codes

December 22, 2011

So what are those odd little black and white boxes on products, commercials and signage everywhere we look?  They seemed to pop up out of nowhere and now we’re surrounded.  But what are they? What do they do? And how

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Blog

Website Design

Why support should matter to online retailers

December 22, 2011

Have you ever been in a situation where you needed to buy a gift for the Holidays but weren’t sure what store would actually have it in stock, Next thing you know you find yourself out 10 gallons of gas

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Conversion Optimization

Ecommerce

Does Link Building Still Work?

November 28, 2011

Link building has been coming under fire lately. Some SEO “experts” have even gone so far as to say that link building is dead, or that Google’s PageRank system is no longer relevant. First of all, PageRank is still relevant

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Uncategorized

Developing a Mobile Strategy in a Mobile World

November 14, 2011

Remember the days when your main mobile marketing tool was a brochure?  Those expensive tri-fold glossy sheets of paper that took months to design, edit, proof and print? We all still have a box or two hidden in the storage

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Uncategorized

Website Design

The Top 20 Ad Campaigns of All Time

November 11, 2011

What makes a successful ad campaign? Is it sales figures, cultural approval, scoring an ad slot during the SuperBowl?  Advertising is an ever evolving industry that follows the cycles of our lives, the economy and pop culture.  So when I

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Uncategorized

6 Reasons Users Hate Your Homepage

November 7, 2011

Negative First Impression In terms of conveying brand quality, professionalism, and ease of use, the homepage is the single most important page on a Web site. Studies have shown that when asked to find high-quality Web sites, about 50% of the time, participants only

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Website Design

GlobalSpec Offers New Webinar Product

October 20, 2011

Since many of our clients are manufacturing companies who subscribe to the GlobalSpec online marketing system, we thought it would be helpful to note that the company announced the availability of its Custom Webinars offering for manufacturers.

Uncategorized

Basic Link Building Tactics

October 4, 2011

Search engines – particularly Google – place a huge importance on quality inbound / outbound links associated with your web site. Links pointing to your web site, especially from reputable sources, are viewed by Google as a vote of confidence

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Uncategorized

How To Generate Content

January 3, 2011

They say that content is king, and it’s not any less true on the web.  Without good content, your company’s website will have very little success, if any at all. When facing the daunting task of writing content for a website,

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Content Development

Oz Home Medical Engages GHIIS for Competitive SEO Campaign

October 30, 2010

Since 1993, OZ Home Medical has provided the finest in home healthcare equipment (HME) to customers throughout the Midwest. Headquartered in Elyria, Ohio, OZ Home Medical offers a wide variety of HME mobility equipment products, such as wheelchairs, walkers, bath

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Uncategorized

Google Instant’s Impact on SEO

September 10, 2010

For some older aged web users, to hear someone say that Google is not fast enough is hilariously amusing, if not annoying. For some of the younger aged web browsers, to hear someone talk about Libraries and Encyclopedias is equally

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The Next Step: Ecommerce and Social Media

August 11, 2010

Ever since the inception of online social media, the online ecommerce industry has tried to tap into the profits. Recently, Amazon added a feature that allows web-browsers to connect with their Facebook profiles.  Through this new app, Amazon users can

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How to Find a Reputable SEO Firm

August 2, 2010

Like a mechanically-declined drivers getting suckered into buying new air-filters every at every oil change, too often, honest small businesses get caught in a contract with a low quality search engine optimization (SEO) firm. Here’s how to avoid that. Look

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Use a Webcam!

July 16, 2010

Sometimes, a webcam is all a company needs for an effective online video campaign, especially for entertainment driven sites like YouTube and Facebook. It’s an incredibly cheap way to “break the ice” with customers because its informal. 99% of the

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Uncategorized

How To Make a Good Video Testimonial

June 2, 2010

The goal of a video testimonial is to establish trust, remove doubt, and ultimately inspire a viewer to take action.  Here are a few tips: 1. Be specific Web-browsers will watch your testimonial video because they want cold, hard facts

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Uncategorized

YouTube…Why Aren’t You Leveraging This?

June 1, 2010

By now, if you haven’t heard of YouTube, you probably live in a cave.  Literally.  Ever since the first video was posted on April 23, 2005, YouTube has not only been an internet sensation, it has infiltrated our free time,

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Uncategorized

Facebook vs. Google?

May 27, 2010

Facebook surpassed Google as the most-visited U. S. web site in the week ending on March 13, 2010.  This is no small deal for web-developers, web-marketers, and even web-browsers as it reveals a new focus for the web: relationship, as

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Bodily Fitness: A Metaphor for SEO

March 15, 2010

For a few months now when talking to clients and prospects, I have been comparing Search Engine Optimization (SEO) to bodily fitness. The more I describe SEO in this way, the more the metaphor seems to fit. A few examples:

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Good Ecommerce Web Design Focuses on Conversion

October 18, 2009

When you’ve got a website you’re trying to market, more visitors are nice, but convincing them is the source of the sale. That’s why e-commerce thrives on conversion. High rankings are great, but high revenue is better. Your site’s extra

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Ecommerce

The Life Of An SEO Content Writer

October 16, 2009

As an SEO Content Writer, I have the opportunity to become an “expert” in many fields—not just SEO. Since the day I started writing, the first step of any project is to put the client’s knowledge of a topic into

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Content Development

Sharper Impressions Painting Finds Success with SEO

April 29, 2009

Sharper Impressions Painting is a painting contractor with over 18 years of residential & commerical painting experience. They came to GHI Internet Services in 2008 with a need for specific geo-targeted local search engine optimization and a web site that

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Uncategorized

Medina Mulch Company Lands Big Sales from SEO

April 29, 2009

Smith Bros is a well-known Medina company, and has been in business over 45 years. The company sells and delivers mulch and other landscaping products throughout Medina County and Northeast Ohio, and recently added a complete line of animal feed and

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Uncategorized

Cleveland SEO and Beyond

August 11, 2008

Keep an eye on the GHI Internet Services blog in upcoming months to stay up-to-date on the services GHIIS offers and to learn more about the ever changing world of search engine optimization. The GHIIS blog is here to help

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