Digital Marketing

January 21, 2019

The Dangers of Choice

Daniel Griffith

I bet you can name every variant of Chipotle’s menu; I bet you feel that “YOUR” variant is custom, unique, and entirely yours. Chipotle has grown to be one of the largest restaurants in the U.S. by offering four options

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SEO

January 16, 2019

Marketing Is Not A Department

Daniel Griffith

It’s 3 o’clock on a Tuesday afternoon and we’ve been standing in line for doughnuts for over an hour. We don’t even like doughnuts but we hear these are decent. It’s winter in Portland, Oregon and our bones are turning

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Local Email Marketing

January 15, 2019

Your Emails Ruin My Morning

Daniel Griffith

Science tells us that the first 20 minutes after waking up the human brain operates at 10.5 wave cycles per second. These early minutes of the day are called the Alpha Stage of the brain and have been classified as

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Digital Marketing

January 14, 2019

Marketing Is Empathy, Not Noise

Daniel Griffith

Today, marketing is loud and focused on seizing attentions. The world is fast, but marketing needs to be faster. It is widely believed that your targeted ad, your custom website, your email marketing newsletter has a three second window of

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Growth Hackers

January 11, 2019

Chocolate Chip Cookies and Digital Marketing

Daniel Griffith

Businesses want growth, yes, but business that grow—that truly capture attention—focus on delighting their customers. This business acumen is called “Growth Hacking.” Picture yourself slashing your way through the tumult of the Amazon rainforest with a machete. Snakes are all

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SEO

January 9, 2019

Clutter is Not Choice, But Decluttering Is!

Daniel Griffith

Why clarifying your brand is more important today than ever! A million books are published every year. How many of those have you read? Perhaps, the better question is: how many are worth reading? Consumers today are pounded by a

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SEO

January 8, 2019

What Frodo Can Teach Us About Marketing

Daniel Griffith

As Digital Marketers, we talk a lot about narrative and story. Crafting your brand’s marketing around the story is simple: you are guide, the customer is the hero, and your business is the path to success. Or, in other more

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Digital Marketing

January 7, 2019

Why Elon Musk is Focused on Your Tomorrow

Daniel Griffith

Think what you will about Elon Musk, but his vision is your better tomorrow. Committed inventors and entrepreneurs are driven by a narrative crafted by vision. The most successful businesses and corresponding narratives, however, are crafted their customer’s vision. Such

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DIgital Marketing

January 4, 2019

Why You Shouldn’t Buy Our Products

Daniel Griffith

During Black Friday of 2011, Patagonia launched an anti-marketing campaign. Instead of alluring the hustle of the midnight crowds with sales and promotions, their employees urged shoppers to NOT buy anything… In an advertisement before the largest sales event of

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Digital Marketing

January 3, 2019

Warren Buffet, Apple, and Your Brand

Daniel Griffith

Warren Buffet rarely makes financial mistakes. The Nebraskan investor of railroads, energy companies, and archetypal American brands has built an empire by seeing things other investors have not. Recently, however, Buffet lamented his mistake in not buying more Apple Inc

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SEO

January 2, 2019

What Harry Potter Can Teach Us About Marketing

Daniel Griffith

Harry Potter is one of the more gripping and successful stories of our age. It has sold more than 500 million copies around the world and has been translated into 68 languages. Its movie adaptions have brought in over 7.5

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Digital Marketing

December 29, 2018

Please Stop Yelling!

Daniel Griffith

Have you ever escaped to the countryside for the weekend and found yourself surrounded by silence? Yes, you hear the song of the blue bird perched just above your head; the rush of the wind in the leaves falling about

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Digital Marketing

December 28, 2018

Why We Need To Open Concept Our Marketing

Daniel Griffith

My wife and I love watching HGTV at night. For the fifteen minutes we have before we drift to sleep, House Hunters is our jam. I’ll be honest with you. Lately, it’s been Property Brothers. We simply can’t stay up

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Digital Marketing

December 27, 2018

Gas Shouldn’t Be Hard to Pump

Daniel Griffith

Three miles from my house there is a gas station with pumps that, to this day, I still struggle to use. I can’t tell you the number of times I have “coasted” into this station, desperately needing a fill-up but

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Conversion Optimization

December 26, 2018

Why The Best Presents Make Christmas Less Cool

Daniel Griffith

Growing up, December 26th may have well been the gloomiest of days. Forget the weather report, the day after Christmas was and is always going to be rainy with a chance of more rain. Christmas is over; the great holiday

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Digital Marketing

December 25, 2018

Growth Is Stupid

Daniel Griffith

Two nights ago my wife and I ventured into a Barnes & Noble’s Bookstore to pick up a last-minute Christmas gift. My wife also wanted one of their free holiday cookies. You can learn about my opinions of that cookie

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Content Writing

December 24, 2018

Why Your Money is Worthless

Daniel Griffith

Money is more than worthless. Most everyone understands that the actual paper money in our wallets carries no actual worth and most everyone else understands the “money” you have in the bank isn’t really even there. Money is worthless, yes.

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SEO

December 23, 2018

Thomas Jefferson, The Marketer

Daniel Griffith

Right above my office desk there is a wooden copy of The Declaration of Independence. Its words are engraved in Oak and there is an Eagle atop of the frame that carries a banner that read, “Our Rights and Our

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Digital Marketing

December 22, 2018

Your Opinions Don’t Matter

Daniel Griffith

What if we have totally missed the mark? What if everything we have done to this point was aimed at the wrong target? As marketers, we strive to tell the story of our products and services and focus that story

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Digital Marketing

December 21, 2018

“…And We Also Sell Coffee”

Daniel Griffith

The largest bookstore in the nation sells less books a year than a company whose focus isn’t even books. According to 2011 statics, while Barnes & Noble carries 17% of the book-buying market share, Amazon carries 23%. Between 2001 and

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Email Marketing

December 20, 2018

Dear {[Client First Name]}

Daniel Griffith

You’ve lost me. I am emphatically out of whatever you are selling. I will never come back! Have you ever received an email that begins with, “Dear {[Client First Name]}?” I don’t care if you’re the President of the United

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Business Development

December 19, 2018

Why Successful Companies Are Like Owls

Daniel Griffith

I recently rescued a Great Horned Owl from a cattle pasture. It was under a legacy white oak tree that, after taking core samples, proved to be nearly 300 years old! But back to the owl… It was surprising to

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Digital Marketing

December 18, 2018

Apple Doesn’t Sell Technology

Daniel Griffith

Recently, I spilled coffee on my laptop. If true peace is accepting change, I am hopeless. There is nothing worse in life than spilling coffee on your laptop. Your day ends; your life ends! Apple knows this. When I ventured

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