You’ve lost me. I am emphatically out of whatever you are selling. I will never come back!

Have you ever received an email that begins with, “Dear {[Client First Name]}?” I don’t care if you’re the President of the United States; my first name is Daniel.

Nothing makes Client First Name feel more like an unimportant “thing” than getting his name wrong. If you want to alienate someone, call him “Client First Name.”

Nothing makes Client First Name feel less cared for than knowing that the company trying to solve their problems does not care about them enough to get their name right in their computerized database. “Hey You” would have worked better than “Client First Name.”

Email marketing is hard. We understand that. We have faced many hurdles in our email marketing efforts over the past 20 years. But there are a few things you just can’t get wrong–their name being the top most thing.

Email marketing needs to be from the heart; it needs to be personal. Cold email newsletters are out of style and just don’t work like they used to. In a world dominated by cold and distant communication, where people are bombarded with thousands of emails a day, your email must stick out.

The only way to truly stick out of the fray–the only way to make your email’s recipients WANT to open your emails–is to be personal with them. Cultivate their trust; give them tips that help them; form a community of belonging, care, mentorship, and and positive change.

Call me Daniel and i’ll open your email.

Written by: Daniel Griffith on December 20, 2018

Daniel is an Author, Designer, and Entrepreneur. With over 10 years of industry experience, Daniel utilizes his unique blend of mathematics and poetry, engineering and creative thinking to solve both technical and business challenges.

The Fresh Press

20 Years of Helpful Tips

Project Launch: Barski Hardscaping

Why Your Company Should Sell Salt

Why Your Website Doesn’t Need More Calls-To-Actions

Project Case Study

Botnick Realty

Search Engine Optimization Drove Apartment Occupancy from 67% to 97% in 2 months!

Learn How

Is Your Website Generating Leads For Your Business?
Get A Free 700-point Website Audit Today!
Get Your Free Website Audit
You're one step closer!
We will email you your custom report within the next 24 hours! Thanks!