About the author : Daniel Griffith

Daniel is an Author, Designer, and Entrepreneur. With over 10 years of industry experience, Daniel utilizes his unique blend of mathematics and poetry, engineering and creative thinking to solve both technical and business challenges to ultimately co-create the world he wants to live in.

Remember the days when your main mobile marketing tool was a brochure?  Those expensive tri-fold glossy sheets of paper that took months to design, edit, proof and print?

We all still have a box or two hidden in the storage room or in our home office.  It took so much effort to produce them that we just can’t bear to toss them away, even though they’re dated and irrelevant.

Today with instantaneous high tech editing tools, social networks where you can communicate to thousands without paying a dime in postage and smart phones owned by more than a quarter of our population,  the brochure is rarely found as a line item in most corporate marketing budgets.

So how do you know when it’s time to move your brochure budget into a mobile strategy budget? Here are a few key points to consider.

  • Are you already utilizing social media as a part of your corporate marketing strategy?  If so, it’s important to note that approximately 30 percent of Facebook’s members and 50 percent of Twitter members are mobile users.  Chances are good if they are accessing Facebook and Twitter with their mobile device, they’re accessing your site that way as well.
  • Do you have 5 percent or more total visits to your website coming from mobile devices?
    (Analytics programs evaluate visits to your site and can provide statistics on this data.) Chances are, you do…if not more. The average GHI Internet Services client has seen rises of 200% in mobile traffic since December 2009.
  • Are your target markets youthful?  If so, developing a mobile device marketing strategy is a no-brainer.  According to MSNBC sixty-two percent of those ages 25-45 own smartphones.

You might be concerned about the high cost or risk of developing a mobile app, but it doesn’t have to be that difficult. One of the simplest ways to begin a mobile marketing strategy is to simply focus on developing a mobile optimized version of your current website.  Creating a new mobile strategy from your current web content also ensures that it is free from fluff content and is useful in a condensed format.

Here are 2 samples of mobile optimized web sites recently created by GHIIS: