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Facebook surpassed Google as the most-visited U. S. web site in the week ending on March 13, 2010.  This is no small deal for web-developers, web-marketers, and even web-browsers as it reveals a new focus for the web: relationship, as opposed to consumerism.

A few facts about Facebook:

  • People all over the world spend over 500 billion minutes per month on the site.
  • More than 400 million “active” users
  • 50% of “active” users log on to the site on any given day

Has Google.com Expired?

The struggle for the facilitation of the mass dissemination of information is like a game of king of the hill.  The printing press eliminated the need for scribes just as the Internet replaced the need of the library.

Google is different.  Just because the TV preceded the computer, does not mean Americans stopped watching TV.  Just because the YellowPages preceded the search engine, does not mean that Americans stopped using the YellowPages.  Google has held the top spot for weekly-visitors since September 2007 and is not going anywhere anytime soon.

Here’s why: Facebook compliments Google because Facebook is relationship-driven, whereas Google is search-driven.

For example, who is going to go to Google to see which vacation spots their best friend’s kid liked the most?  Not many.  Visa versa, who is going to go to Facebook to purchase a HD Camera?  Not many.

Facebook has been (and will continue to be) used for referrals, complaints, customer service, etc, whereas Google has been (and will continue to be) used for searching for information, purchasing services and products, and finding locations.  Sure, each site will take a share of the other’s market, but predominately, they are used for different purposes.

While Facebook and Google do not compete for different markets and are not mutually exclusive, Facebook compliments Google in a way that both can survive.

Written by: Daniel Griffith on May 27, 2010

Daniel is an Author, Designer, and Entrepreneur. With over 10 years of industry experience, Daniel utilizes his unique blend of mathematics and poetry, engineering and creative thinking to solve both technical and business challenges.

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