The Search Engine Biota is a myth. Millions of searchers looking for millions of companies creates millions of problems—not solutions. Although math governs both technical Search Engine Optimization work and Google’s algorithm, the same math cannot support the fairytale.
The myth is this: businesses are not always found by the people who seek them, no matter their google rank or marketing budget.
With hundreds of thousands of pages consisting of many hundreds of thousands of websites, Google’s delusion exists within the market’s flawed understanding that generic search terms are the only way to garner customers.
It is a great way, don’t get me wrong … but is it the only way?
Seth Godin argued, “The path is to have someone care enough about you and what you create that they’ll type in your name. That they’ll be looking for you, not a generic alternative.”
What if customers found and interacted with your brand directly? What if, instead of searching for Charlottesville Website Design, they typed in GHI Internet Services? What if your brand’s search terms were the #1 used to drive traffic to your site?
Build a company that is worth searching for. In a sense, don’t try to rank for Charlottesville Website Design, just try to be the best damn Website Design company in Charlottesville.