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Do your Homework

Before jumping your business into the pool of Pinterest you might want to take some time and ask yourself…

  1. Do I have a visual product?
  2. Is my product “eye-catching”?
  3. Do I have ENOUGH visual content?

If you answered “Yes” to the three questions above then Pinterest is an effective supplement to your marketing strategy.  Now that you’re ready to showcase your business, remember that the effectiveness of Pinterest depends on consistent and constant participation paired with fresh, original imagery.

Before you pin, spend some time researching other businesses including your competitors.  Take note of how they utilize Pinterest for their benefit and how they position their products and service to the Pinterest audience.  Pinterest has over 11 million users, all you have to do is find the “Niche” for your business and make sure your content is visually eye-catching and creative.

What to Pin

Decide what you want your audience to “know”.  For example, here at GHI Interent Services, we find that “Pinning” content  related to what we do is very important. I provides users with a glimpse of what we do in the world of web design, internet marketing and SEO.  Displaying attractive images and infographics educates users and creates an audience that will follow your company’s interest.

When “Pinning” you want to make sure you are using high-quality photos and videos. Use Pinterest “Boards” to organize your content.  Utilizing “Boards” allows users to easily access your content and without endless searching.

Market your Pinterest

After you have a populated your Pinterest “Board” with a variety of unique content begin to spread the word about your presence on the site.  There are simple and free ways to market your account to your audience…

  • Add a “Pin-It” button to your website
  • Use “Hashtags” in your photos
  • “Re-Pin” other users “Pins”

Make sure you are engaging your audience and giving them a reason to continue to follow you.  Keeping your content fresh and updating reguarly will help you achieve a “Board” that’s worth coming back to.

Don’t forget that Pinterest is a content sharing site.  Don’t be afraid to “Re-Pin” content from another account. Re-Pinning content from other users allows you to interact with them and build a relationship. When users “Re-Pin” your content, it gets shared to another audience allowing your business to receive more momentum on Pinterest.

Make a Distribution Plan

Building an audience takes time just like every other social media platform. You will find that setting aside time each day to “Pin” new content or “Re-Pin” existing content will expand your audience and market your business.

Be careful about what you “Pin”.  Pinterest is not the place to post your company’s party photos or after hours gatherings.  There is a fine line between engaging your visitors and providing too much personal information.  Use Pinterest to showcase your brand, your products and your story through imagery.

To find more ideas about effective use of social media, including Pinterest, check out GHI Internet Services Pinterest for examples of how we use Pinterest to be personal with our users and build an audience over time.

Written by: Daniel Griffith on November 19, 2012

Daniel is an Author, Designer, and Entrepreneur. With over 10 years of industry experience, Daniel utilizes his unique blend of mathematics and poetry, engineering and creative thinking to solve both technical and business challenges.

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