In the TV show, The Office, Michael Scott, the self-proclaimed best boss in the world, decides to quit his job and start his own paper company. His coworker Andy asks: “In this climate?” to which he replies: “Yeah. In all climates! It’s going to be worldwide!”
Among (many!) other things, he missed a very key aspect of a successful small business: local business sales. For almost every type of business, local business is huge. It’s easy to setup meetings, deliver products, and stay in touch. In fact, there is a certain (well-deserved) pride in conducting business with a local company. Here’s a few quickies to improve your local image on the web:
1. Use local terms on your page, in your navigation, and in your code.
Often times, when web browsers search for a service or product, they search with local terms in their query.
Simple usage of local terms on your page can make a big difference.
2. Use Facebook, Twitter, and LinkedIn
Social networking is friend based. Most friends are local friends. Hence, social networking is an extremely powerful tool for businesses that want to dig deeper in their local markets. So, if your company does not have a Facebook, Twitter, or LinkedIn, get one!
3. Register your business on Google Local
Follow the steps at: http://www.google.com/local/add/businessCenter
4. Build local links, especially in local directories
These steps are easy, but they take time. So be prepared to invest at least a few hours per week. Who knows, maybe within a few years you can be doing “business in all climates!”