Why Pinterest Matters
Not only does Pinterest gain a lot of traffic, it has likewise become a large traffic referral site. Pinterest matters because a lot of people are on it, and are using the social network. Users are increasingly making purchase decisions off of things that they are seeing on Pinterest. It gives users a different way to find and engage with your products and your business.
How to get your products on Pinterest
Your company’s products might already be on Pinterest even if you’re not using the site. If you really want to use Pinterest to its full potential, you have to get users to Pin and Re-Pin your product more than they already are.
Make sure your content is something you would share. Be aware of what other users are uploading similar to your interest and see how you can improve your images and how you are marketing your products to gather more Pins and Re-Pins.
Make it Easy for People to Pin
Prepare your images easier to encounter on your website or blog and generate those images onto the social media platform. A great way of doing so is, making sure your images have a “Pin-It” button so that way anyone can easily “Pin” your products.
- High-Quality Images
- Entertaining/Resourceful Videos
- DO NOT always promote your business (Have fun with it)
- Capture your audience with eye catching content
- Encourage users to “Pin”
- Pin-It Buttons: http://pinterest.com/about/goodies
- To see if your products are already on Pinterest go here: http://pinterest.com/source/yourURL
Contact GHI Internet Services for more information on how we can help kick start your social media marketing.