You are probably sick of reading blog after blog about why blogging is great for business. Well, practically speaking, it is. Businesses are more likely to shy away from it because of the time it requires to manage, optimize and write content for a relevant, credible blog.
If you are spending an enormous time populating your company profile on Facebook, Twitter, Google+, LinkedIn, etc., without including post that link directly to your blog, you are missing out on a huge opportunity to generate traffic to your website through your blog.
A blog, or web log, is more or less a constant dialogue between your brand and your customers in your niche industry. If you happen to strike a tone that is personable and conveys a wealth of knowledge and expertise, you will develop readers, subscribers, and followers, which will then turn into visitors to your website and hopefully loyal customers in the end.
1. Relevant Yet Fun
Blog writing does not have to consist of pure professionalism. Have fun with it. Grammatical construction is important but it’s okay to not emphasize it. Tone can be more relaxed. You want your viewers to enjoy and have fun reading your blogs. You want to relate with your customers and find ways to help them out.
2. Relevant Yet Credible
Establishing your credibility will take more than just one blog. You must be consistent in your writing to gain more notice. The more blogging that takes place, the more notoriety you will gain as an expert in your industry.
Blogging plays an important role because it opens up a huge opportunity to rank for keywords that are current yet relevant that your website is not currently optimized for. The more keyword-relevant blog post you create, the more SEO friendly your company and brand become.
4. Good Communication
Communication is the key to any successful business venture. It is often said that bad communication will shut down a business in less than a year. Communicate to your customers and respond to their needs and you will see major results.
5. Short and to the Point
When posting on Social Media sites like Facebook, Twitter, Google+, etc. you want to keep your post short and to the point. If you have content that requires you to expand on the topic, Add a link to your companies blog that contains the rest of the post. This will keep your post clean, your credibility intact and quickly generate traffic to your blog and website.