Do you have a minute to learn why loading time of your website is a money killer?
Probably, but that doesn’t mean you want to wait that long for a webpage to load, especially on a mobile device. In fact, according to a recent study:
- 71% of smartphone users expect web pages to load quickly
- 74% of smartphone users expect web pages to load in 3 seconds or less
In other words, about 3 in 4 people on their iPhones, Droid Razors, or Blackberries are frustrated if a webpage doesn’t load quickly enough. After that, they’re gone.
What’s worse, about 1 in 3 smartphone users will go to a competitor’s site if a web page does not load quickly or work properly. Kissmetrics.com reports that “if an e-commerce site is making $100,000 per day, a 1-second delay could cost you $2.5 million in lost sales every year!”
And yet, most retail webpages still take 7 seconds to load.
If your website is a slow, lethargic character like Droopy, you’re in trouble.
Here’s a free business tip: Don’t push clients into your competitors’ arms by having a frustrating website.
How do I find out if my website takes too long to load?
Step 1: Use Google’s PageSpeed Insight tool. Simply type in your website’s URL, and let the machine work. The score ranges from 0 to 100 points (0 is bad, 100 is great!). A score of 85 or higher means that the page is performing well.
Step 2: Talk to GHI Internet Services to implement some of Google’s recommendations. We are always happy to help!
Want more info on why loading time can be a money killer? Take a look at Kissmetrics.com‘s informative infographic!