About the author : Daniel Griffith
Daniel is an Author, Designer, and Entrepreneur. With over 10 years of industry experience, Daniel utilizes his unique blend of mathematics and poetry, engineering and creative thinking to solve both technical and business challenges to ultimately co-create the world he wants to live in.
Do you have a minute to learn why loading time of your website is a money killer?
Probably, but that doesn’t mean you want to wait that long for a webpage to load, especially on a mobile device. In fact, according to a recent study:
- 71% of smartphone users expect web pages to load quickly
- 74% of smartphone users expect web pages to load in 3 seconds or less
In other words, about 3 in 4 people on their iPhones, Droid Razors, or Blackberries are frustrated if a webpage doesn’t load quickly enough. After that, they’re gone.
What’s worse, about 1 in 3 smartphone users will go to a competitor’s site if a web page does not load quickly or work properly. Kissmetrics.com reports that “if an e-commerce site is making $100,000 per day, a 1-second delay could cost you $2.5 million in lost sales every year!”
And yet, most retail webpages still take 7 seconds to load.
If your website is a slow, lethargic character like Droopy, you’re in trouble.
Here’s a free business tip: Don’t push clients into your competitors’ arms by having a frustrating website.
How do I find out if my website takes too long to load?
Step 1: Use Google’s PageSpeed Insight tool. Simply type in your website’s URL, and let the machine work. The score ranges from 0 to 100 points (0 is bad, 100 is great!). A score of 85 or higher means that the page is performing well.
Step 2: Talk to GHI Internet Services to implement some of Google’s recommendations. We are always happy to help!
Want more info on why loading time can be a money killer? Take a look at Kissmetrics.com‘s informative infographic!