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Company Overview

For over 66 years, as a leader in the design and manufacture of high performance current conducting devices and accessories, particularly of High Current Conductors: Battery and Custom Bus Bar Copper Connectors, Engineered Furnace Secondary Power Connectors, Bus Bar Systems, Laminated Shunts, Water Cooled Power Cables, Resistance Welding Cables, High Current DC Switches, Industrial Rubber Hose and Tubing, and a wide variety of custom engineered products.

They service industries including but not limited to Automotive, Chemical Processing, Energy and Power Generation.


Business Challenges

Watteredge wanted to promote their brand online and generate sales off of their website. But their attempts were not producing much yield. They spent $16,000 per year in Thomas Registry, a popular online resource for lead generation among the manufacturing set.


The Solution

Search Engine Optimization: Rank higher, gain qualified leads, increase revenues.

Beginning with Keyword Market Research, we sat down with Watteredge and learned what specific keywords and phrases their customers use. But before reinventing the wheel, we investigated their market in a Competitive Analysis to see what works well (and what doesn’t work well).

With a custom strategy in place, we started Content and Code Development.

Reengineering their site’s content, we structured and organized content to be informative and relevant. We made their code behind the scenes (site architecture, META description tags, title tags, alt attributes, etc.) cogent and appealing to Google’s search engine meta-data analysis. This provides Google an ability to match the right searchers with Watteredge’s site. We also organized and created content on the page that would make sense to the user. For once back-end changes generates new traffic from the help of Google; leads and sales ensue as the results show…


  1. Search Engine Optimization and web site produced $9 million in leads ($3 million in sales) within a 3-year period of our program.
  2. Almost all (99%) of their web site leads come from search engine traffic.
  3. They spent less than $10,000 per year with GHIIS, whereas they were spending $16,000 per year in Thomas Registry that only gave them 1% of the leads that they get from SEO.

Project Overview

  • Digital Marketing

  • Search Engine Optimization\

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