Do you ever think about how your Grandmother did it? My Grandma had seven children, didn’t own a washing machine, didn’t drive a car, prepared three hot meals a day that were eaten seated at the dining room table and always looked fit and beautiful. Chances are good that like mine, your Grandmother had a smaller home, more kids, less income and certainly less modern conveniences than we do today. She certainly didn’t manage the household on her smartphone and spend time updating her Facebook status.
According to Edison Research Moms and Media Report, 61% of moms in the U.S. own a smartphone. Compare that to 44% of the total U.S. population. The report illustrates how American moms are utilizing technology and have welcomed the smartphone, mobile apps and social networking. The average mom in the U.S. is logged on for approximately 2.5 hours each day according to the report. Not all of those hours are spent on social networking sites. Moms across the country are using the Internet for almost everything: banking, shopping and researching information for herself, her household and for her family.
Mobile moms tend to favor apps on health, shopping, diet and exercise according to BabyCenter’s Mobile Mom Report. With over 80% of all consumer purchases being made by women and many of those purchases transacted online or utilizing mobile apps it’s important to keep the mommies in mind when you are developing a mobile app to showcase your brand or cause.
1.) Foster a relationship between women and your product. When women find a product that yields a positive experience, they tend to create a relationship with that brand and remain loyal.
2.) Socialize. Women are greatly influenced by other women, moms and their peers. Market your product where women hang out, physically and virtually.
3.) Provide a helpful service. The convenience of using mobile phones to secure deals and discounts are embraced by women. Almost 70 million mobile coupons worth $2.4 billion are expected to be redeemed in 2013.