Let’s face it, Pinterest is a slam dunk for companies who sell directly to the consumer. Interest in products like jewelry fabrics, clothing, furniture, crafts, bags, and other cool “pinable” items are easily translated from Facebook Likes and Twitter Retweets to Pinterest “Pins” and “Repins.”
However, just as was the case of Facebook and Twitter B2B companies can have a hard time capitalizing on a social media channel with such a visual platform to showcase their products and services that may not so visual. Thus, the biggest challenge for many B2B companies that want to use Pinterest as a marketing channel is a lack of visual content.
Identify Your Most Visual Content
By nature, many B2B companies are selling a product or service in an industry that most likely isn’t visual. The first step is to think outside the box to find images that align with your company’s image, fit nicely on Pinterest, and are fun to share.
Here are some ideas of content you can post:
- Visual Content you Already Have
- Strong Visuals From Your Blog Articles
- Data Charts
- Ebook and Book Covers
- Photos of Your Customers
Pinterest is a VERY visual Social Media tool, to use it for any other reason would be swimming up stream. Be creative and visual represent your company’s personality and show your customers how personable and trust worthy you really are!