Think what you will about Elon Musk, but his vision is your better tomorrow. Committed inventors and entrepreneurs are driven by a narrative crafted by vision. The most successful businesses and corresponding narratives, however, are crafted their customer’s vision.
Such is Elon Musk. His vision is to:
“Crate stunning solar roofs with integrated battery storage, expand the electric vehicle product line to address all major segments, develop a self-driving capability that is 10x safe than manual and enable your car to make money for you when you aren’t using it.”
Notice that Musk’s focus is on a better tomorrow for all people. In place of growth, market-share, and even innovation is his focus on your world, bottom line, safety, and well-being.
Do not get me wrong, Musk is focused on innovation and market-share, but only if such attributes deliver his ultimate goal: a better you. They are secondary; or, perhaps, only a means.
If we were to ask you about your work, what would you say? You would probably tell us your title, job, and even a rundown of what such entails. I would bet that your answer would not be: “I create a better tomorrow for our clients.”
Elon Musk can teach us a lot about business and innovation. Most importantly, he can teach us how to focus our (profitable) company’s narrative on the right target to achieve the right goal.
This is Digital Marketing and Website Design at its best—creating a brand and corresponding narrative that speaks to your customer’s tomorrow and then provides business channels to make that tomorrow today.
If you need help, give us a call! We have successfully assisted many thousands of brands over the past 20 years and would love to help you achieve your goals.