I recently rescued a Great Horned Owl from a cattle pasture. It was under a legacy white oak tree that, after taking core samples, proved to be nearly 300 years old! But back to the owl…
It was surprising to me how much “fear” I had to catch the owl. I have worked with many animals in the past, but working with an owl is different. It is as though you are working with something that is both older and younger than you; both here and not here; but wise and entirely child-like.
Its wing was obviously hurt and something had to be done. When I picked it up to bring it to the park ranger, its head turned all the way around and stared at me.
Looking into the eyes of an owl was a true inner-soul experience, to put it simply. Its eyes pierced me in ways I cannot express in words. It is as though it said “Thanks,” while also saying something so much deeper … and older.
What surprised me the most was that, although its breasts were pointed away from me, its head was able to completely rotate on its neck’s axis to stare (glare?) at me. No matter how I rotated the owl in my arms, its eyes stayed true on mine.
Successful companies are like owls. Governed and led by their story’s narrative, they are able to “zoom out” and take a 360-degree view of any situation. In a sense, by honing their brand’s story and corresponding mission, they are able to turn their head around in times of crises; they are able to keep their eyes on the true prize; they are able to understand what is needed in the fullest sense of the word.
In many ways, my experience with the owl is similar to a customer’s experience with a truly successful company: I left the interaction forever changed; forever a proponent of its mission; and forever glad that I approached and interacted with it.
That owl changed my life. But the question is: does your company change the lives of your customers?