About the author : Daniel Griffith
Daniel is an Author, Designer, and Entrepreneur. With over 10 years of industry experience, Daniel utilizes his unique blend of mathematics and poetry, engineering and creative thinking to solve both technical and business challenges to ultimately co-create the world he wants to live in.
Scanning is the new reading and faceless gossip has replaced personal research.
It is believed that around 59% of all shared articles on Facebook are never actually clicked on. This data implies that over half of all the articles shared on social networks today are never actually read—by their sharers, likers, or commenters.
This is striking data…
So, should we stop writing articles and spend our time more wisely?
Not so fast!
What this data also implies is that simple actions (article headlines, for example) can impact and influence social triggers. Perhaps, the best way to earn trust, to foster change, and to sell a great product is to simply act.
Stop talking; stop marketing.
What we need to focus on is what we do when we are not on stage; we need to focus on our customers and who are customers will be—day by day.
This is what we call “headline marketing,” and this is the difference. Your audience will remember what you did long after they forget what you said.
Headline Marketing is Digital Marketing done right; it is doing what you customers want to help them get to where they need to be.
The axiom that “actions speak louder than words” has never been truer.
Congratulations on being a part of the 41%.
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