Our Clients See Results

Since 1999, we have designed/developed over 2,500 websites and managed over 7,000 digital marketing campaigns.

100%

GHIIS completed a 100% website redesign and brand refresh for Barski Hardscaping that resulted in an increased user-experience, overall better usability, and Barski’s internal team’s ability to quickly and easily update their site.

Company Overview

Barski Hardscaping is Northeast Ohio’s premier landscape company. For over a decade, their team has designed and developed hundreds of backyards’ patios, fences, landscapes, and pondless water features. Their team of dedicated staff pride themselves in keeping the highest standards for their work.

Business Challenges

The landscape design and property development industry is evolving with the internet. As website design trends become increasingly “show-not-tell,” so the property development industry has gravitated toward loud and impactful imagery.

Although Barski Hardscaping’s online brand was already well established , their marketing lacked the “impressive impact” of modern website design best practices of professional photography and large imagery.

The Solution

Our team completely redesigned Barski Hardscaping’s website, focusing the design on user-centered and impactful imagery. This revised focus intended to strategically enhance the user’s immediate understanding of Barski’s expertise, dedication, and perfection. It is hard not to love Barski’s work immediately upon landing on his site … and that was the goal!

Included in this cleveland website redesign project was content updates, site-structure changes, and image optimization. Additionally, ongoing website maintenance and digital marketing will work to continually enhance and bolster Barksi’s online brand.

The Results

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