Our Clients See Results

Since 1999, we have designed/developed over 2,500 websites and managed over 7,000 digital marketing campaigns.

4,000

When Simma started her SEO program with GHIIS, she was getting approximately 100 visitors per month. Now she gets almost 4,000 visits per month – an increase of 4,000%.

Company Overview

Simma Lieberman, internationally known as “The Inclusionist,” is a professional speaker and writer who creates inclusive workplaces.

She has worked with a wide range of organizations that include: Applied Materials, Gulfstream, America Empresarial, Intel, Diageo, Kimpton Hotels, VSP, Boeing, Pillsbury Bakeries and Foodservices, McDonalds, Women’s Foodservice Forum, Oracle, Kaiser Permanente, UC Berkeley, and the US Dept. of Transportation.

Publications that have featured her articles and ideas include The Wall Street Journal, NY Times, Fast Company, The Economist, Forbes, Black MBA, Restaurant Hospitality Magazine, Insight Into Diversity, Working Mother, Cosmopolitan UK, Human Resource Executive, CEO Refresher and CNN.

Business Challenges

Simma Lieberman has a powerful message. Those who heard her wanted to have her revolutionize another workspace they were tied to. But her leads from her website were stagnant. Unless you knew her name, how would you find Simma?

The Solution

Search Engine Optimization: Rank higher, gain qualified leads, increase revenues.

We did it all!

Beginning with Keyword Market Research, we sat down with Simma and learned what her market’s language was – what specific keywords and phrases does her customers use to find what they are looking for?

Before reinventing the wheel, we engaged with some Competitive Analysis to see what was successful for Simma’s competitors.

With a full strategy in place, we delved into Content and Code Development.

We worked to make Simma’s site on the page and in the code behind the page informative, relevant, and action-oriented, organized in a way that makes sense to her visitors and Google. In a highly competitive market, Simma’s site was ready to service the needs of her potential clients as well as positioned so that Google would know that she was the right person to send searchers.

We built more roads between webpages through Inbound Link Building. When a page on your site gets a link from a credible, important page on another site, a search engine see it as a “thumbs up” for your page and increases your rankings on Google.

All in all, high rankings and more traffic is good! But the end goal is ultimately Conversion Optimization. We are bridge builders not to random strangers, but awaiting partners! The numbers from rankings isn’t pulling random visitors, but potential leads which turns into relationships. In short, we work to connect those who want and need our client’s services!

The results speak to this themselves… “I don’t know what you are doing to my website, but I have gotten more calls for work in the last two months than in the last two years from my website, so whatever you are doing is working great!”

Simma Lieberman
Diversity & Gender Communications Expert

The Results

The results are in!

4,000

Simma went from 100 visitors per month to almost 4,000 visits per month – an increase of 4,000%.

50%

50% of monthly visitors come from an organic search in Google.

TOP

Simma’s website keywords as the top rank in Google although her terms competed with over a million online competitors.

#1

She ranks on the first page of the search engines for over 6,000 different search terms related to her business.

122

Over 122 different sources on the web (inbound linking) send traffic to her site.

Testimonial

“I don’t know what you are doing to my website, but I have gotten more calls for work in the last two months than in the last two years from my website, so whatever you are doing is working great!”

Simma Lieberman
Diversity & Gender Communications Expert

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