Science tells us that the first 20 minutes after waking up the human brain operates at 10.5 wave cycles per second. These early minutes of the day are called the Alpha Stage of the brain and have been classified as the gateway to the subconscious mind.
During this time, the human brain operates at the most impressionable and open level of the day, as it soaks up everything it encounters. In this sense, your first 20 minutes set the tone for the rest of the day.
Why does this matter? Over 46% of Americans today will check their email before they even get out of bed…
This means that strategic but EMPATHETIC Email Marketing is more important than ever.
We cannot change human action, but we can influence it. If half of our customers are going to check their email before they even get out of bed, then our emails are more important than ever.
Truly impactful and POSITIVE Email Marketing is about connecting with people; it is about spreading your brand’s story by making the customer its hero; it is about hope.
Your emails shouldn’t ruin my morning, they should improve it.