About the author : Daniel Griffith
Daniel is an Author, Designer, and Entrepreneur. With over 10 years of industry experience, Daniel utilizes his unique blend of mathematics and poetry, engineering and creative thinking to solve both technical and business challenges to ultimately co-create the world he wants to live in.
Recent data show that a shocking 97% of marketers are at least “somewhat” stressed, with 1 in 4 being “overly stressed” or stressed “to the max” at work. When asked to name the three top reasons for their stress, over half responded with the sentiment that they were unable to get all of their work done in a typical 40 hour week.
In other words, 80% of marketers are overloaded and understaffed.
There’s a lot of stress in most marketing departments, and this is not a good recipe for success: for getting quality results in an efficient manner or for having a work environment where people flourish.
There’s just too much to do, too little time.
The result, we’ve seen, is that most marketing departments respond too slowly, can’t perform at a high enough level, and / or have high turnover rates.
To try to solve the problem, they often focus on where the money and “high quality clientele” lives. They work on big projects (designing $10,000 or $25,000 websites; planning and implementing $45,000 digital marketing projects), but all this is often to the neglect of doing the small but necessary projects: updating the logo on the website of an existing client, adding a new set of product images to a valued customer’s ecommerce site, tweaking pay-per-click ad copy, writing new content to promote a new line of services offered, etc.
Neglecting the little, ongoing maintenance work for a site, though, can frustrate customers, and frustrated customers can be costly.
And we suspect that the trend is widespread.
Or perhaps your experience is a little different. You’re doing fine. You’re not stressed, but you do have to pass up a lot of little projects because you just don’t have the time, and it’s just not worth the hassle for you.
If we could, we’d like to suggest something. We’d love to work with you, to augment your marketing department so that it works effectively, creates beautiful websites and profitable campaigns, and keeps your team happy.
Since 1999, GHI Internet Services has excelled in the small stuff, and we’re not afraid to admit it. (Though, we should add that we’ve done a huge amount of large projects for big companies, too.)
If you’re understaffed, overloaded, or simply unable to capture all of the small projects that come across your path, well then, we have something specifically for you: Connecting Smart™, a website maintenance service we’ve been using for 17 years.
It’s ridiculously underpriced. We have barely raised the price since 1999. Go ahead. Check our prices here.
And it’s amazingly fast. We guarantee changes within 72 hours, or it’s free.
We’re flexible about how you want to do it. Resell our products and services. Or white label them. Or we can take the little, ongoing projects to keep your customers satisfied. Or we can supplement your marketing team in another way.
Let us take some of the stress off your back—and put some money in your pocket.
How can we help you? Can we talk?