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Building Blocks Adoption Agency


Company Overview

Founded in 1997, Building Blocks Adoption Agency is an Ohio Adoption Agency which provides adoption services in Ohio and nationwide to those seeking to adopt, or for those who are facing an unplanned pregnancy.


Business Challenges

Connecting with the people who are in need of Building Blocks Adoption Agency is half of the battle. Visibility and accessibility in such a niche market was almost impossible without word of mouth before the Internet. But the world has changed in such respects. Building Blocks Adoption Agency was barely making it to the first page of Google for highly specific keyword searches. How were they going to be found by people weren’t already aware of their presence?


The Solution

Search Engine Optimization: Rank higher, gain qualified leads, increase revenues.

Building Blocks Adoption Agency’s services were needed and their potential client pool was large, they just needed to connect.

Utilizing their message, their content, and their quality service was the basis for our Strategic Market Research. We looked at what their competitors were doing in our Competitive Analysis, but our work primarily lay in code development: the “behind the scenes” work with site architecture, META description tags, title tags, alt attributes, and the rest! We made Building Blocks Adoption Agency’s website work for them and their service.

  • In six months, their site generated 56 new accounts.

Project Overview

  • Digital Marketing



“I highly recommend GHI to any marketer who is interested in search engine optimization for their web site. Their knowledge and understanding of the techniques and commitment to client satisfaction have made it a cost effective way to leverage SEO as a client acquisition tool for us. Thanks to the efforts of GHI, in just 6 months we received first page rankings in Google for most of our important keywords. These rankings have resulted in an increase in requests for home studies. Their commitment to us and our success has saved us time and money—I consider them an extension of our adoption agency.”

Karen McFarland
Public Relations Director
Building Blocks Adoption Service, Inc

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