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Rocky Outdoor Gear


Company Overview

Established more than 80 years ago and headquartered in Nelsonville, Ohio, the ROCKY® brand is a world leader of premium quality, Outdoor, Work, Western, Duty and Military footwear and Outdoor/Work apparel and accessories. Their designs are innovative by using raw materials, fabrics, and technologies to make their products outlast in durability and quality. Over 13,000 retail, online and catalog outlets carry ROCKY® footwear worldwide.


Business Challenges

Rocky Outdoor Gear came to GHIIS with an outdated ecommerce web site that was hurting the company’s online growth. They needed to improve search engine rankings. With more than 7 billion searches performed each day on Google and other search engines, getting your name on the first page of Google is prime real estate.

When searching Rocky Outdoor Gear main keywords (like “outdoor apparel”, “work boots”, or “hunting boots” etc.) the company’s url practically lived on page 5 of Google.


The Solution

Search Engine Optimization: Rank higher, gain qualified leads, increase revenues.

the ROCKY® brand doesn’t need help upselling its product. It’s product is of the highest quality and well established. But the buyer needs to be presented with said product. Enter GHIIS.

We listened. Meeting with Rocky Outdoor Gear, we heard their and helped present it in a way that makes sense on a digital medium. And thus, we added more quality content: It’s the reason people come to your site.

We cleaned up the internal workings, code, and back end of the site to help Google more easily determine its rankings on particular searches.

And what happened?

The results are in…

  • After just two months, two of Rocky Outdoor Gear most valued terms went below the first 50 matches of the Google search to the top first three matches.

Project Overview

  • Digital Marketing

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