Tick-tock. You have 5 seconds to keep a visitor on your site.

People on the web know what they want: a website that helps them accomplish a goal as quickly and efficiently as possible. But if a website is difficult to use, or if it’s hard to read, or if it takes too long to load, people leave. And they may not come back.

Seemingly minor aspects — where is the menu and logo located on the page? — can determine how well your business performs online.

Usability isn’t just about making your website “look pretty.” It has a significant effect on your bottom line.

At the end of the day, a successful site doesn’t just attempt to sell your products and services; it has the information that users need in the place they look for it, in the amount they want to deal with and in the way that makes sense to them.

We’re here to help make your web visitors happy enough to buy from you.

At GHI Internet Services, we help you make your website usable and, ultimately, work to increase your revenues. We focus on:

  • Sleek and clean design: It’s hard to take a low-budget, sloppy, or outdated website seriously. Our team of website design experts has the experience and the know-how to deliver professional, custom websites that fit your unique brand and build credibility. No cookie-cutter designs. No pre-packaged “solutions.”
  • Easy-to-navigate layout: A confusing website takes time to understand — and can only scare away potential customers. Don’t let your visitors get lost in the woods.
  • Quality content: It’s the reason people come to your site. We’ll listen to your story and help you present it in a way that makes sense on a digital medium.
  • Mobile-friendly sites: Every site we design is responsive — a single site that renders in different ways based on the device used — but we also design custom mobile sites, created specifically for smartphones and tablets.
  • Quick load time: We design sites that fit your needs — balancing site performance and user experience. And we know that people on the web are an impatient bunch, so we won’t add heavy, extraneous features.
  • Pages designed to convert: We will work with you to create beautiful, relevant, clear, and distraction-free pages that persuasively call visitors to action. High traffic is good. High revenues are better.
  • Website analytics and testing: At GHI Internet Services, we are results-driven. We’ll work with you to establish tangible goals (higher rankings, more qualified leads, increased online sales) — and track our success along the way using proprietary and industry-leading analytics tools.
  • Competitive analysis
  • Customer interviews and surveys / focus groups

f you’re not sure about you’re web site’s effectiveness, contact us about our website best practices audit and website usability services. We’re here to help you connect smarter™ with your market.

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