About the author : Daniel Griffith
Daniel is an Author, Designer, and Entrepreneur. With over 10 years of industry experience, Daniel utilizes his unique blend of mathematics and poetry, engineering and creative thinking to solve both technical and business challenges to ultimately co-create the world he wants to live in.
Digital Marketing, Custom Website Design, Website Marketing Retainers … these are all buzz-words within the new and fast-paced industry of online marketing, formed out of the dotcom boom of the early 2000s and transfigured into a mystical, high-priced, and secret practice known only by techies and elite entrepreneurs.
Call up images of dark, backroom, and Matrix-like coding sessions, where your Website is crafted and born out of the deep genius of the new social class of techies; or bright, loud, and creative art studios, where your online brand is dreamed-up and produced via the inspired hands of societies most decorated and dramatic children; or secretive, elitist, and mystical boardrooms, where your brand’s position in Mother Google is discovered and determined by “Google Gurus” and their team of fortune tellers.
Are these images real? Yes.
Are they truthful? No.
Are they the necessary prerequisites of successful and honest online marketing? We argue, ABSOLUTELY NOT.
Most digital marketing and website design companies want you to think these images are absolutely necessary—that what they have and what they can do is somehow beyond the world of practical reasoning and historical marketing practices and in the world of mystique and smoke-and-mirrors.
Perhaps the “online” part of what we do is a new and unique phenomenon, local to our generation, but has marketing really changed? Is online marketing special?
Here at GHI Internet Services we believe the answer to this question is in our name.
Internet Services. What does that even mean?
Our founder pioneered his business career during the dotcom boom of the late 90s and early 00’s. I say “pioneered” because, although he drove through the boom and took multiple companies public on nasdaq, he also “discovered” that the boom’s resulting mystique was not actually mystical or hidden at all. Rather, it simply brought new practices to solve age-old problems.
You have a product/thought and you need it sold/bought. It is STILL that simple.
We at GHI Internet Services are in the traditional service industry and use the medium of the Internet to serve our customers and their markets more efficiently. Period. It’s that simple.
In many ways, the Internet is our shovel and the dirt is your industry. That is why our logo is a pine branch; our brand’s colors are rustic; and our results are natural. We use real and age-old, common-sensical and business-oriented practices that transform our customer’s problems into profitable solutions.
Simply, we move dirt. There is nothing mystical or scary about it.
Don’t get me wrong, marketing is a science and an art, one that takes expertise, passion, experience, wisdom, dedication, and given skillsets, but it is entirely normal and absolutely commanded by common sense and good judgment.
It works because it has always worked.
Although we are now geared with the tool belt of the World Wide Web, marketing is marketing and service is service.
Online marketing isn’t special, because all of its rules, questions, and “secrets” are as old as the hills. Rather, the genius and true worth of online marketing is that it crafts brands and strategies that strategically combine common-sensical and age-old practices with modern techniques and global marketing channels.
The genius of online marketing is that is utilizes the Internet to reach large volumes of people and it’s the clear and tangible genius of the online marketer that puts everything together.
It’s that simple.
It’s Internet Services; it’s business-oriented and governed by common sense.
Online marketing isn’t special; it’s not mystical. Rather, it’s the experienced, business-oriented, and common-sense-driven online marketer that makes all the difference.